12 min read

3 Simple Ways to Differentiate Your Box

3 Simple Ways to Differentiate Your Box

If you own a CrossFit box, odds are you’ve visited many others for inspiration. When you start to grow your own community, one thought dominates your mind: “My gym is going to be different.” But how? Several factors can make a box unique, and should be considered when trying to...

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11 min read

How Can Interns Help Build Your Community?

How Can Interns Help Build Your Community?

There are times when people look experienced on their CV but perform differently in real life. If we rely on just that paper, we might end up disappointed that our expectations for the person are not met. Internships are a way for CrossFit boxes to gain competent coaches. Instead of...

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13 min read

What Keeps Your Members Coming Back?

What Keeps Your Members Coming Back?

The success of your gym as a business and the personal success of your athletes in their own goals depend on how often and how willing your athletes are to come back. Consistency is key when it comes to improvement. To find out what makes a client come back for me,...

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3 min read

Around Brisbane? Train with Kara Webb

Around Brisbane? Train with Kara Webb

Six-time Crossfit Games veteran and this year's second place winner Kara Webb has decided to start her own gym. Last August through an Instagram post, she announced she officially received approval to open the doors of CrossFit Kova. Now, they have opened their location in Brisbane, equipped with a wide...

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the phoenix gym denver colorado
9 min read

This Box Is Unlike Any Other — It’s a Sober Gym

This Box Is Unlike Any Other — It’s a Sober Gym

In downtown Denver is a CrossFit gym that looks like any other box you might walk into; but the Phoenix is anything but. In fact, there is only a handful of gyms like the Phoenix in the world. What makes this box so special, you ask? It's a sober gym. Every...

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14 min read

4 Ways to Show Your Members You Care

4 Ways to Show Your Members You Care

Owning a box means taking care of a lot of things, but the bread and butter are the members. It is important to take care of them. Why so? Your box serves as a platform for like-minded people to get together, train and be healthier, for passionate coaches to coach...

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13 min read

Developing a Niche for Your Gym

Developing a Niche for Your Gym

One of the many great things about CrossFit is that it’s for anyone and everyone. You can walk into a class filled with people of different genders, ages and fitness levels all doing the same workout. It’s a large community where every athlete feels welcome. At the same time, this...

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15 min read

How to Grow Your CrossFit Box

How to Grow Your CrossFit Box

Starting your own Crossfit Affiliate, or box, is one of the most exciting things you can do. If you’re someone who is passionate about the sport, it’s easy to feel the need to make everyone else passionate about it as well. It’s worked well for you and your fitness —...

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18 min read

9 Things to Know Before You Start CrossFit

9 Things to Know Before You Start CrossFit

If you're intimidated by CrossFit, you're not alone. Many of us are afraid of it until we actually try it. As the saying goes, "90% of success is showing up." Once you do your first class, something magical will happen: you will go back for more and more. This is just...

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1 min read

CrossFit Announces 2017 Team Series

CrossFit Announces 2017 Team Series

CrossFit HQ has announced the details surrounding this year's CrossFit Team Series. Read all about it here. 

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11 min read

Shaking It Out

Shaking It Out

If you’ve ever seen an athlete shake their limbs before a big lift or event, chances are you’ve taken notice of the ritual. Some say shaking it out relieves nerves and muscle tightness, making your body ready for what you’re about to do. In this article, we’ll address the question:...

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13 min read

Mastering Your Mentality

Mastering Your Mentality

If you’ve ever had to give yourself a pep talk to finish a workout, you might know a thing or two about mental toughness. Similarly, if you’ve got nothing left to give after a hard workout, you may also be well versed in the mental game. The magic of mastering...

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