Eddie Hall — it’s a name you’ll officially never forget, at least, not after you watch the video of the Strongman athlete completing a partial deadlift at 536kg, or 1,181.7lbs. He was using straps and the bar was about 18in above the ground — twice as high as it normally would be — but still. 1,181.7lbs. Let that marinate for a second…

Hall performed the deadlift to promote the release of his autobiography, appropriately titled Strongman. He’s supposed to be retiring, but now we’re not so sure.

If Hall looks familiar, you might recognize him as the guy who set a world record for a 500kg deadlift, and then started bleeding from his nose.

So yes, he’s not playing around.

Say what you will about partial deadlifts and lifting with straps — there’s no denying this guy’s a beast. And now, he holds yet another record with his partial deadlift. For the curious, the record was previous held by Tom Magee for a whopping 34 years. Hall beat him by a kilo.

Main image: Official Strongman/YouTube