The news just keeps on coming. After Greg Glassman came under fire for Twitter posts deemed less than appropriate (to say the least), questionable emails made public, and reportedly fostering a work environment that wasn’t exactly professional, CrossFit is making yet another major change. It’s officially coming under new ownership. Dave Castro confirmed it himself on Twitter.
Very excited to welcome and partner with @RozaEric in his future role as owner and CEO of CrossFit. Eric is CrossFit to the core and he will help us take CrossFit to the next level. #crossfit
— Dave Castro (@thedavecastro) June 24, 2020
Castro also shared his letter to affiliate owners via his Instagram page.
https://www.instagram.com/p/CB0iYDYg59U/
Eric himself took to Twitter to confirm the news and share his feelings about the future of CrossFit.
— Eric Roza (@RozaEric) June 24, 2020
This is serious. When it was announced that Glassman was not only stepping down as CEO but retiring completely, many people saw this as a small step forward, yes… but they wanted more. They voiced that nothing would really change as long as Glassman was still the owner of CrossFit.
Even star athletes who’ve made their rounds at the CrossFit Games stepped up to say that this change wasn’t enough, including former fittest Katrin Davidsdottir.
https://www.instagram.com/p/CBTqoOwJme9/
Things got so heated that athletes started bowing out of the Games (or threatening to).
https://www.instagram.com/p/CBWgPEtj7Au/
https://www.instagram.com/p/CBJzGfpBip1/
Long-time box owners recently came together for an online discussion, where OGs like Annie Sakamoto, Chris Spealler, and Rich Froning said that new ownership was needed.
Clearly, CrossFit heard them loud and clear, and now they’re delivering.
Roza has something special to offer: the business expertise and the passion for the sport needed to truly fix things and bring this community back together under better terms.
CrossFit is a brand and a business — this, we all know. But it’s also a community. A family. A place we go to feel better about ourselves, to reach our goals. We take our children there. Our friends. Our parents. Our grandparents. CrossFit is about so much more than many of us could even put into words.
We’re hopeful for the future.
Main image: Eric Roza/Instagram
